The Ludlow Fairtrade Town Group are proud to announce that we are supporting Traidcraft Exchange’s Regenerators Appeal, which provides vital support to those at the front lines of the climate change crisis.

52 million people across Africa are facing crisis levels of hunger from droughts, flash floods and other extreme weather.

“Back when I first started farming rains lasted longer and they were average, not too much…This year the floods have caused the cashew trees to die, our maize and rice were swept away by water and at the end of the rains we don’t have anything to eat.”

Mwanaidi, Tanzanian farmer


The Regenerators Appeal supports those living on the frontline of the climate crisis to take action by investing in eco-friendly businesses, planting climate friendly crops, and using green technology.

With our help, they can regenerate their land and earn more for the hard work they do every day.

The Regenerators Appeal has been selected to receive matched funding through UK Aid Match, which means that the UK government will double every donation made before the 7th June 2021.

We’ll be actively supporting the appeal over the next two months with a calendar full of exciting events to encourage people in Ludlow to support the appeal. Every donation will be doubled, helping the most vulnerable stand strong in the face of climate change.

The following events have been confirmed, but we’ve got more in the pipeline so watch this space!

Sunday 23rd May 10am, St Laurence’s Church: On the Sunday of Pentecost St Laurence’s will be holding a service to raise awareness of, and support for, trade justice. Pending approval the service will be followed by a fantastic Traidcraft fundraiser to support the Regenerator’s Appeal. People of all faiths and none are welcome to attend.

Thursday 27th May 10am – 2pm, Local to Ludlow markets: The fair trade stall at the Local to Ludlow Market is making a comeback! From May 2021 the stall will be selling a range of ethically sourced products at the second market of each month.

On the 27th May there will be a second-hand book and DVD sale to raise money for the Regenerators Appeal. Take a book and make a donations – every pound will be doubled.


Saturday 5th June 10am – 4pm, Ludlow Mascall Centre: The Traidcraft Summer Pop-up Shop will be open for all your ethically sourced food, gifts and homewares. There will be a chance for you to make a donation to support the Regenerator’s Appeal and have your gift doubled through UK Aid Match.

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