Traidcraft, est. 1979, are the original fair trade pioneers in the UK. They advocate the importance of organic farming, sustainability, and transparency to the lives of growers and artisans around the world.

Traidcraft has two components: Traidcraft plc, which sells fairly traded products sourced from growers and artisans worldwide, and Traidcraft Exchange, a development charity that uses the power of trade to create lasting solutions to poverty. As well as the Fairtrade label, which they helped to create, they recognise other certification systems and continue to look for new ways to do fair trade.

Traidcraft Plc

Traidcraft are saving vanishing traditional skills from extinction, and celebrating a world of creativity and culture through quality fair trade products. They offer sustainable fashion, home and garden goods and handmade, ethical, fair trade gifts. Their sustainable range of future-proof groceries also includes a Great Taste Award winning range of Fairtrade tea, organic coffee, organic chocolate and even a delicious range of vegan chocolate.

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Traidcraft Exchange

In its simplest form trade should be beneficial for everyone involved. Goods and money are exchanged and everyone is better off. But global trade doesn’t work this way – instead it feeds the rich and exploits the poor. It traps people in poverty. Traidcraft Exchange exists to do two thing: To support people to harness the benefits of trade. and to fight against injustice in global trade. It’s a simple mission, but it is changing lives all over the world.

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Traidcraft in Ludlow


In Ludlow, Traidcraft is run as a Fair Trader enterprise with Traidcraft in Gateshead.

There is a small but well stocked Traidcraft outlet in Ludlow Mascall Centre which supplies goods to individual customers and other stalls in town and elsewhere. The Fairtrade Group and Traidcraft work closely together.

Because of COVID19, activities in Ludlow are currently curtailed. Under normal circumstances there are many regular Fair Trade events in Ludlow:

  • Christmas and Spring Traidcraft Fairs at Ludlow Mascall Centre
  • Fair Trade stall at Local to Ludlow Markets on the second Thursday of the month
  • Fair Trade stall at annual Green Festival
  • Mini Traidcraft stall at St Laurence’s Church on the first and third Sundays of the months, with additional stalls during Fairtrade Fortnight, Harvest Festival and during the Christmas period.

The Group also focuses attention on wider issues of unfair international trade, joining with national campaigns working to change the rules that govern world trade in favour of, rather than against, poor people in the developing world.